Programmatic SEO
I build a useful page for each of those searches, every service in every area you cover, so they find you instead of a competitor or a directory.
What it is, in plain English
A plumber's site usually has one 'burst pipes' page and one town on it. But people search for the problem and their own area, hundreds of different ways. Programmatic SEO means building a genuinely useful page for each of those searches, from real data, so you show up for all of them.
Someone in Islington with water coming through the kitchen ceiling types “burst pipe repair in Islington” into Google.
Instead of a directory or a competitor, they land on a page for that job in that area: that you cover Islington, what to do while they wait, and a call button at the top.
Because the page answers exactly what they asked, they tap to call you.
What you'd get
Your business name
Water where it shouldn't be? Here's what to do right now, and how fast we can get to you in Islington.
| Islington | Hackney | Camden | Highbury | … | |
|---|---|---|---|---|---|
| Burst pipes | … | ||||
| Blocked drains | … | ||||
| Water heaters | … | ||||
| Bathroom fitting | … |
Each square is a page. For example, 8 services × 40 areas you cover = 320 pages, each one built for a search a real customer makes.
Example numbers. Your page count comes from your actual services and areas.
Industries
Each page walks through real searches in your industry, an example page and a break-even calculator.
“CRM software for roofing contractors”
Stop relying on paid ads and outbound to fill your demo calendar.
“Senior Python developer jobs in Manchester”
Stop relying on job boards and cold outreach for candidates and clients.
“office space to let in Canary Wharf”
Stop missing investors and occupiers searching for specific property types in specific places.
“car accident solicitor in Birmingham”
Stop paying high cost-per-click rates for competitive legal searches.
“R&D tax relief specialist for software companies”
Stop blending in with every other local accountant.
“emergency boiler repair in Clapham”
Stop losing emergency call-outs to competitors who show up first.
“burst pipe repair in Islington”
Stop waiting for the phone to ring.
“flat roof replacement in Bromley”
Stop paying for shared leads from directories and lead sites.
“Invisalign for adults in Wimbledon”
Stop struggling to attract private and cosmetic patients.
Not listed? If your customers search for a service plus a place, it probably works for you too. Ask me.
What you get
Every service-and-place combination worth a page, with the searches behind them. Yours to keep.
Built against the strongest searches first, in your branding, on your domain.
Nothing goes live until you have checked how the pages look and what they say.
Fast hosting, Search Console set up, and indexing problems caught and fixed.
More services, areas or page types added based on what is working.
Pages live, how often they appeared in Google, clicks, and enquiries where you can track them.
Built so far
Real sites, real page counts. Results from paying clients will go here as they come in.
1,100+ pages across five education sites, covering subject × level × location × exam board.
See the live site42 pages: 6 substances × 7 West London areas, each with its own page.
See the live siteStraight answers
Number-one rankings by a set date. Nobody controls Google, and anyone who promises that is guessing.
A set number of leads. That depends on your market, your prices and how you answer the phone.
Made-up case studies or results. When a client build has real numbers, they will go here.
Who builds your pages
I run Avatar Alchemy from Glastonbury in Somerset. You might first talk to one of my sales partners, but every build is planned, built and checked by me.
I build these page systems with AI tools, and I check the data and every claim on the pages myself, because one wrong price or made-up fact on a page costs you more than it gains. The first system I built was for my own tutoring platform, LumenForge, which now runs over 1,100 pages across five sites.
Build
£3,000
One-off. Search map, data, templates and the launch pages.
Monthly
£1,000/mo
Hosting, monitoring, new pages and a monthly report.
No long contract. The monthly plan is rolling: stop any time and keep every page built so far.
We'll bring a rough map of what people search for in your area for your services, so you can see what's there before you spend anything. No obligation.